New approaches to consumer marketing
Copyright 2014 Ian Shepherd
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Ian Shepherd is a consumer marketing and CRM professional who has worked for some of the world’s largest and most innovative brands.

Now Chief Commercial Officer of the Odeon and UCI Cinema Group and NED of a digital startup, Moving Tribes is the home for Ian’s writing on marketing and the digital world.

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Moving Tribes v. 1. The art of getting groups of consumers to act together in large numbers in response to clever and creative product design and marketing. 2. The collective act by consumers of adopting or rejecting products and services based on how intelligently they respond to customer needs
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