New approaches to consumer marketing
Copyright 2012 Ian Shepherd
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Ian Shepherd is a consumer marketing and CRM professional who has worked for some of the world’s largest and most innovative brands.

Moving Tribes is the home for Ian’s writing, speaking and consulting on the new approaches needed by consumer businesses to generate valuable customer loyalty in a complex, multi-channel world.

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Moving Tribes v. 1. The art of getting groups of consumers to act together in large numbers in response to clever and creative product design and marketing. 2. The collective act by consumers of adopting or rejecting products and services based on how intelligently they respond to customer needs
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